Need for Speed delivers on what fans have been requesting and what the franchise stands for – deep customization, an authentic open world filled with real world car culture, and a narrative that drives your game.

Ventura Bay is your urban playground - from sweeping hillside roads overlooking the city, to the police infested urban districts with tight city corners - the city comes alive while others sleep. Home to five real world automotive icons, the heroes of today's car culture, they will inspire you, push you, and test you. Build your reputation and earn their respect on your journey to become the ultimate icon.

• Five Ways to Play: Need for Speed returns with Five Ways to Play - Speed, Style, Build, Crew and Outlaw, enabling you to earn reputation and ultimately win your way. Combine all five to create that perfect Need for Speed moment; driving insanely fast, sliding through a corner in your customized ride alongside your friends, whilst being chased by the cops.
• Rich Authentic Customization: Build a car that reflects your character through extensive visual and performance customization. With hand-picked iconic cars, the hottest authentic after-market brands, performance tuning, and personalized handling. Set up your ride and hit the streets.
• Narrative: Five distinctive overlapping stories each inspired by a real world icon. Every choice, every second, every minute propels your playing experience on your journey to become the ultimate icon.
• West Coast Urban Setting: From dusk till dawn, discover an open world of urban car culture you never knew existed. Our stunning new world that combines the power of the new consoles and a supercharged game engine in Frostbite™, to deliver a rich open world environment with roughly twice the drivable roads of Need for Speed Rivals