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NBA Ballers: Phenom is a revolutionary sports video game that introduces an entirely new open world and interactive environment, featuring an exciting story mode and even more player customization opportunities than its predecessor. Set in the neighborhoods of Los Angeles, the player controls his own destiny, embarking on a personal quest to become tomorrow's NBA phenomenon. For the first time ever in the NBA Ballers franchise, the NBA Ballers: Phenom story mode allows the unique opportunity to develop both on and off-the-court adventures. Players can follow the Baller's dream by getting noticed on the court and drafted into the NBA, as well as become an entrepreneur off-the-court complete with clothing line, record label and movie deal.