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LEGO Friends welcomes players to Heartlake City, where summer fun awaits! Players have complete freedom to express their unique style, explore areas and activities that interest them most, such as perfecting a dance routine in the studio, taking a few shots on goal at soccer practice, or visiting the store to get cool items to customize their character, as they build friendships with their five new friends.
Additionally, players can care for a variety of different pets by training and grooming them, in order to enter them in a pet show. Each pet has a special skill that players can use to help them in their adventures. Plus, players can trade places with the fun-loving pets to play the game from the animal's perspective.
To capture their exciting adventures in Heartlake City, players can use the in-game camera for fun photo ops to create a scrapbook of friendship memories.