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BEAUTIFULLY SIMPLE. Kindle Fire's new UI makes it easier to find and enjoy your favorite titles. No switching between apps, no juggling passwords and profiles - Kindle Fire is seamlessly integrated with Amazon's content. Kindle Fire makes it easy to find content you'll love by using Amazon's powerful recommendation engine to compare your purchases and favorites.
Move seamlessly across apps and open titles quickly at a touch. The Kindle Fire 7" features a 1.2GHz processor with 1GB of RAM, then new Kindle Fire is 40% faster than before. Kindle Fire has been re-tuned to optimize power consumption. The result: a longer battery life, with up to 9 hours of reading, surfing the web on Wi-Fi, watching video, or listening to music.