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In ZhuZhu Puppies, the player has the ability to bond with their own cute and personalized puppy. Players will become intimately acquainted with their puppy and get to take care of it, just like a real pet, by walking, grooming, and feeding it. If they successfully care for their puppy, players will receive merits which can then be accumulated and used to spend at the pet shop. Different game components, including songs, games, and a full customization menu, make this one of the most personalized and specialized virtual pet experiences.