Assassin's Creed Edward Figure
I just watched the San Diego Comic Con Panel with Todd McFarlane and he said that these figures will include in game DLC for Assassins Creed Black Flag. The EDWARD KENWAY figure comes with the Family Sword DLC. The CONNOR figure comes with Connor's Sails for the Jackdaw. The HAYTHAM KENWAY figure comes with the Dark Blue Outfit. I'm not sure what you get with the 15" EDWARD KENWAY figure or the BLACKBEARD figure but one of them comes with the Treasure Map DLC, I assume it comes with the BLACKBEARD figure.
Hardest decision in my life was deciding whether or not to open the case due to fact it could be worth money in future but I wanted the DLC