The Madden NFL 09: Collector’s Edition includes: Full version of Madden NFL 09 Full Version of NFL Head Coach 09 Exclusive Bonus Content

Madden NFL 09

• The First Sports Game that Adapts to You
• All-new Adaptive Difficulty Engine dynamically tailors experience to match individual skill levels
• More than 85 new features and enhancements, including the all-new EA Sports BackTrack and EA Sports Rewind
• All-new, network-inspired Beyond Broadcast Presentation, including in-booth color and play-by-play, Options OnDemand, and the most realistic graphics in Madden NFL history
• Online Leagues with up to 32 teams, featuring detailed stats tracking and flex scheduling

NFL Head Coach 09

• Design your own playbook with fully featured Play Creator
• Seamlessly integrate user-created plays into Madden NFL 09
• All-new Live Event System for free agency, trades, and contracts
• Every decision impacts your approval rating with fans, media, players and coaches

EA ANNOUNCES MADDEN NFL 09 OFFICIAL SHIP DATE AND SPECIAL COLLECTOR’S EDITION

Madden NFL 09 20th Anniversary Collector’s Edition, including NFL Head Coach 09, Available This Summer

REDWOOD CITY, Calif., – March 27, 2008 – Electronic Arts Inc. (NASDAQ: ERTS) announced today that Madden NFL 09 will be available in retail stores in North America on August 12, including a special collector’s edition in celebration of the 20th anniversary of one of the best-selling video games franchises of all time. The Madden NFL 09 20th Anniversary Collector’s Edition will be the ultimate interactive NFL experience - featuring full versions of both Madden NFL 09 and the all-new NFL Head Coach 09, exclusive classic Madden NFL gameplay, and an extensive library of bonus video content.

“The Madden NFL franchise has a rich history that we are proud to celebrate,” says Peter Moore, president of EA SPORTS. “The Madden NFL 09 20th Anniversary Collector’s Edition is both a tribute to our past and a major step toward the future of EA SPORTS.”

Whether you prefer to make your moves on field, from the sidelines or in the front office, the Madden NFL 09 20th Anniversary Collector’s Edition has something for every football fan. Madden NFL 09 will feature the most immersive gameplay, the richest online offerings and the most comprehensive feature depth in the history of the franchise, while NFL Head Coach 09 has been reinvented to provide a unique new complementary experience by allowing fans to be in total control of their favorite franchises. Additionally, gamers will be able to import their user-designed plays from NFL Head Coach 09 and put them into Madden NFL 09 to create customized playbooks for complete control on the field.

“Both Madden NFL 09 and NFL Head Coach 09 are deep gaming experiences that will truly immerse sports fans of all ages,” says Chris Erb, EA SPORTS director of marketing. “With the Madden NFL 09 20th Anniversary Collector’s Edition, we’re presenting the definitive football experience that our millions of loyal Madden NFL fans have been asking for.”

NFL Head Coach 09 provides a complete NFL coaching experience, offering a variety of different ways to control an NFL franchise, on and off the field, in-season and off-season. With strategic game-planning features, NFL Head Coach 09 places gamers in the coach’s seat by allowing gamers to comprehensively scout the opponent, build custom playbooks, and develop a team that will adapt to the philosophy and system of an NFL franchise.

Last year’s Madden NFL 08 was honored with various awards, including the 2007 Game Critics “Best Sports Game” award at last year’s E3 Media and Business Summit, “Best Team Sports Game” from the Spike TV Video Games Awards, “Best Sports Game of the Year” by GameTrailers’ 2007 Game of the Year Awards, GameSpot’s “Best Sports Game” Reader’s Choice Award, and the “Best Sports Games” of 2007 by MSNBC. Over the past 20 years, the Madden NFL franchise has sold over 70 million* copies and has been established as one of the most revered sports video games in the industry. Since 2002, Madden NFL has been the number one selling sports game** each year in North America.

Both Madden NFL 09 and NFL Head Coach 09 are developed in Orlando, Florida by the award-winning EA Tiburon studio, which also produces NCAA® Football, Tiger Woods PGA TOUR® and NASCAR® racing.

Madden NFL 09 will be available for the Xbox 360™ video game system from Microsoft, PlayStation®2 and PLAYSTATION®3 computer entertainment systems, Wii™, Nintendo DS™, PSP™ (PlayStation®Portable) handheld entertainment system and is rated RP by the ESRB. At a suggested retail price of $89.99, Madden NFL 09 20th Anniversary Collector’s Edition will be available for the Xbox 360™ and PLAYSTATION®3.EA SPORTS™ is the leading interactive sports software brand in the world, with top-selling titles and franchises including Madden NFL football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football, Tiger Woods PGA TOUR® and NASCAR® racing.